Why Google Analytics?

Google Analytics is the most popular web analytics tool for a reason.

It’s free.

It’s a great starter tool.
 

And the large majority find they do not have to upgrade.
 

If you’re not currently analyzing any traffic whatsoever, it’s the best place to start.
  

And even if you decide it’s not the perfect fit, using Google Analytics will give you the insights needed to make a better case for your next tool. For many, implementing Google Analytics has been a game-changer. It answers the basic questions:

• How many people are coming to your site?
• What pages are they visiting?
• What traffic sources bring traffic to your site?

 But that gets boring fast.
  

 The real nuggets come from asking questions like:

• Are my website visitors doing what I thought they’d be doing on my site?
• What aren’t they doing?
• I spent money on this advertising campaign and got lots of clicks. What happened after the click? Did they engage at all or leave?

 
Depending on what you discover, you’ll have more questions.

And eventually, you’ll want to take action.
  

One common discovery is that most visitors already know about the company.

Well, if your goal is to attract new customers, this realization means you need to boost inbound marketing efforts, like organic search.

Ready to get started?

Not sure where to begin?
  

Contact us  and share your website performance questions. What do you want to know about your website visitors? Or do you have concerns about your data being ready to answer these questions?
  

We’ll help you craft a plan that fits your timeline and budget.

Let’s turn those analytics into actions that drive the value you’re after—whether it’s more engagement, leads, or sales. -