Going beyond the comprehensive and easy-to-use features of Google Analytics Standard (Free version), Analytics 360 (formerly known as Google Analytics Premium) enables you to extract more value from unique knowledge about your visitors faster and with greater ease, thereby accelerating performance from your marketing and digital investments.

The benefits to you and your organization will be unique. We hope the following short summary will spark new ideas, or at the very least trigger questions of the "What if…?" variety.

Advanced Analysis capabilities allow you to interrogate relevant data with greater ease and hone in faster on answers to complex questions about your visitors' online behaviour such as faster and deeper insights from integration with Display & Video 360.

Higher Service & Support Levels allow you spend less time on infrastructure and more time focusing on identifying opportunities, extracting insight and taking action to create real value from analytics. 

More High Quality Data, More Power Guaranteed, meaning that you can more reliably organize, segment and analyze your data at your desired level of granularity, as you need to and when you need to. Fewer barriers to analysis means less frustration and more productivity. Features delivering this capability are:

• Faster processing with guaranteed minimum data freshness within 4 hours
• More Custom Dimensions and Custom Metrics in Universal Analytics. Add extra attributes to your visitors, friendly names for your campaigns, or name your metrics what you want (signups, subscriptions, downloads...)
• Higher sampling thresholds
• Roll-up and sub-properties without double-tagging
• Google Tag Manager 360 is included without additional cost in the Google 360 Service Level Agreement